Information Collection and Use. Our Sites are intended to provide information and services to bowling enthusiasts in an enjoyable and user-friendly manner. To help us achieve this purpose, we gather some information from visitors to the Sites. If you visit the Site but do not register, "cookies" will collect only non-personally identifiable information about your visit to the site, such as the pages you view. Bowlingdeals.com may perform statistical analyses of such user behavior and characteristics in order to measure interest in and use of the various areas of the Sites, and to inform advertisers of such information as well as the number of users that have been exposed to or clicked on their advertising banners. Bowlingdeals.com will provide only aggregated data from these analyses to third parties, which include Bowlingdeals.com advertisers as well as third-party syndication partners and their advertisers.

However, if you register on any of the Sites, cookies will also collect personally identifiable information ("PII") about your visit. When we collect PII about you, such as your name, e-mail and mailing addresses, credit card number, you specifically, knowingly and voluntarily provide it to us. For example, your name, e-mail address, and other contact information are collected when you register at a Site, participate in community postings (e.g., chat and bulletin boards), or contact us through the Site. We use the PII you provide to respond to inquiries, set up member accounts for interactive use and provide services and goods to members on request, or process transactions or entries for contests and sweepstakes. We also collect your credit card account information when you sign up for a Bowlingdeals.com newsletter, or order merchandise or services from a Site. We use cookies to recognize you when you return to the Site, to serve up your personalized page with your personalized Bowlingdeals.com content. We also use your PII to furnish you promotional and/or marketing information about other products, services and offerings from Bowlingdeals.com and/or third parties, with your consent at the time of collection. We do not otherwise sell or otherwise transfer your PII to unaffiliated third parties.